#AnyOnesGame @AbuDhabi HSBC Championship DJ and ...
Abu Dhabi HSBC Championship
The Championship is done, The Champion is smiling and The Show is over.
I started my 2017 European Tour Coaching season here in Abu Dhabi and what a great place to be! The first thing I did when I arrive was to visit the setting of the HSBC Village. For this the HSBC village is a must to see. The 2017 edition was not only about golf but also tennis, rugby, soccer and more "Zones" entertainment to make everyone happy.
Back in 2012 HSBC commissioned a report called: "Golf's 2020 Vision" which looked ahead to see what might expect by the turn of the next decade and this state of play revealed the following:
- Olympic status can change the game
- Asian golf is on the charge but barriers remain
- Golf needs new formats
- Social Media has been transformational
- More immersive viewing experiences are taking us closer to the action
By walking around one Slogan strike me the most> "Anyone's Game" I find this slogan really interesting because how many time during my career I have "eared" "Golf is not for me". For sure next time I meet those I will encourage to watch the Saatchi & Saatchi campaign Video where everyone is playing everywhere.... > https://www.youtube.com/results?search_query=Anyone%27s+Game+
In line with the "Immersive viewing experiences" and thanks to Tour player Raphael Jacquelin and his initiative "BornForGolfTour" I could meet Sylvain who introduce us with the "Viewer" project. For the first time of my coaching career I could see myself together with Raphael in a golf action clip and realize how much effort/repetition we do in order to get ready for Thursday. Then as we say down here in the UAE > Inshallah (Its God's will)...
Until next time Stéphane #IamCaddiePlayer in Abu Dhabi.
HSBC also inovate by bringing a DJ on the Range and asking some Tour Pros (Here Stenson) to Mix
- Watch Team Raphael in Action during Warm up day > https://vimeo.com/200022526