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OMEGA EUROPEAN MASTERS 2015 WINNER DANNY WILLETT GETS BEHIND 2016’s NOSTALGIC CAMPAIGN TO CELEBRATE 70 YEARS AT CRANS-MONTANA

2016 is the 70th year that the OMEGA European Masters will have been hosted at Golf Club Crans-sur-Sierre in Crans Montana, Switzerland, making it the longest running golf tournament at the same venue in Europe and second in the world after the Masters at Augusta National. This significant landmark will be celebrated across dedicated digital channels, including YouTube, Twitter, Instagram and Facebook, in a campaign that will glorify golfing memories since 1939 –the #GreatGolfTimes.

The #GreatGolfTimes campaign will commemorate the rich history around the tournament and the game of golf by curating a timeline that will exhibit the milestones, the records and the moments that have shaped them both. It won’t just be about showcasing the moments of glory, the iconic challenges or the revered heroes; it will also look at the sportsmanship, the skill, the fashion and the beauty associated with the game. As part of the campaign, the pro golfers playing the tournament this year, including Lee Westwood, Matt Fitzpatrick and last year’s winner Danny Willett, will share intimate memories from their past and fans will be encouraged to share their golfing moments.

Danny Willett explains “The OMEGA European Masters is one of the most historic events on the golfing circuit and I’m looking forward to taking part again this year, their 70th year at Crans-sur-Sierre. 2016’s Great Golf Times campaign will be a nostalgic one for us all and it’s a great opportunity to share some personal memories whilst learning even more about this tournament and the game of golf.”

Stephane Barras member at Golf Club Crans-sur-Sierre and Founder of CaddiePlayer: “I am proud to be associated to 70 years at Crans-Montana as the legacy of my ancestors. I am honored to see my Family Name #Barras as part of the campaign "PLAYERS WHO MADE HISTORY". I invite everyone to come to Crans-Montana and share another #GreatGolfTimes.

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