From Scotland, Aberlady, The DucksInn
I never been physically so close to a Tour event as well so far. Last week Scottish Open was supposed to be the first "Open to the Public" European Tour event when a week before the 850 privileges spectators where called off due to the raise of Covid19 case.
As I moved to Scotland early this year living next to Renaissance Private Golf Club home of the 2020 Scottish Open, I was expected to be back on site to see some actions as well to say hello to our past CaddiePlayer clients (Jacquelin, Bhullar, Pavon). Instead I end up doing daily stories on Facebook and to find out Ian Poulter was doing it too from his Renaissance suite overlooking the golf course how cool is that!
"The past months, I have noticed Ian Poulter to be very active on Social Media."
In one hand is it quite interesting to see Poulter's inside life, especially when he cooks steaks for his caddie... and I must say he is quite good at it. In the other hands it's rather discouraging as at the end my Facebook Scottish Open stories was watched by 22 viewers only as Poulter's by 700.000 +....
I would have thoughts Poulter's social media activation might have caused some distraction to his game but it happens exactly the opposite as on Saturday he was into the lead for some times before the storm rain came about to cost him shots > https://www.golfchannel.com/video/2020-scottish-open-rd3-poulter-fleetwood-talk-weather. Poulter managed to finish T6 earning €171,944.64.
It was my first Facebook stories week and probably my last. It's so much time consuming.... I am very surprise to see how active this new function is those days and more they all cross share between Instagram, Facebook, TikTok so being on Twitter as well you kind of get lost confused where you need to be...
At the end of the 4 rounds, Arron Rai probably one of the most FOCUS ON TOUR and the less active on Social Media was the Winner.
"Last year, I had the opportunity to follow Aaron Rai, when I notice his focus set."
Just as Aaron lifted his Scottish trophy, one of his sponsor, a Online golf school posted a Swing Lesson Drills on Instagram. A few minutes later 76'000 viewers... How can you beat that?
All this was almost under shadow by the Sergio Garcia's Eyes Closed Putting wins in USA as well Melissa Reid her first LPGA Trophy, both players were parts of our 2011 putting research! 9 years ago, Facebook stories didn't exist then...
Until next time https://www.facebook.com/stephane.barras or more Poulter's stories > https://www.facebook.com/search/top?q=ian%20james%20poulter
https://www.instagram.com/meandmygolf/ as well celebrating it's 10 years with one billion users > https://about.instagram.com/about-us/instagram-product-evolution
Player Blog's Aaron Rai > https://www.europeantour.com/european-tour/news/articles/detail/player-blog-aaron-rai/